Real perfume.
Measured, not guessed.
The best oils and the best alcohol, aged, with longevity and projection measured. We're still testing and not selling yet; once we're sure of everything, whatever passes will be sold.
Our promise
Four rules we don't bend.
Few, chosen perfumes
We focus on each perfume until it's right, instead of piling up names.
Measured, not guessed
Longevity and projection are measured with instruments, and the result is written on each perfume's page.
Aged in its own time
Each perfume ages until it's ready, not until a sales date arrives.
Below standard? It's a gift
Any batch that fails the measurement isn't sold. It becomes a gift, never a shelf item.
All our promises in detail
Patience, not rush
Every batch ages its full term, with a live countdown on the site. No perfume leaves before its time.
Learn more ←We measure, we don't guess
Each batch's longevity and projection is measured over hours, and the result is published with its date.
Learn more ←We don't sell what we don't love
A perfume we don't like becomes free gift testers, and we never make it again, even if it would sell.
Smell it first
Every bottle comes with a tester of the same perfume. Don't like it? Don't accept it, and pay shipping only.
Your bottle is yours alone
Your name hand-painted on the glass, a bottle number, and an authenticity seal you can check in a second.
Learn more ←We improve, we don't discount
No sales or discounts. Each perfume gets better with every trial, the development value is written next to the price, and we balance it against growing sales so the price stays fair. If you bought before a development, you don't pay for it; your purchase is what kept us going.
Learn more ←Few perfumes, done right
We won't flood the range. We work on a small number until we reach the best ratios, materials and aging times, by measurement, not opinion, so you can move between them happily.
Learn more ←Only what's true
We won't tell you "certified" or "identical copy". We tell you what we measured and what we tried, nothing more.
Our perfumes
Limited quantities of each.
Tea & Citron
Ali
Oud & Rose
Cinnamon & Vanilla
Sayed
Pineapple & Birch
Osama
Iris & Lavender
Aging right now
Each aging time with its countdown and its perfumes. Tap a perfume to see it.
How we work
From oil to bottle. Every step has a decision.
- 01Oils
We pick the best oils available, with no fillers.
- 02Alcohol
High-purity alcohol, because bad alcohol is what gives headaches.
- 03Aging
The perfume takes its time until the scent settles.
- 04Measuring
We measure longevity and projection with instruments and record the number.
- 05Decision
We're still testing. Once we're sure of everything, whatever passes will be sold and whatever doesn't will be gifted.
The 3SHRA experience: your bottle, your name
- 1Pick your perfume
Choose the bottle shape and size you like.
- 2Add your name
We hand-paint it on the glass, so the bottle is yours alone.
- 3It ages in its own time
Follow the countdown until the batch opens.
- 4Painted and signed
Every bottle is hand-painted, numbered and signed. No two are alike.
- 5Authenticity seal
Scan its QR to see your name, your bottle number and who painted it.
It started with a night jasmine tree at home
My kids love perfume, and I used to think any strong scent gave me a headache. Over time I understood the problem wasn't perfume itself, it was adulteration and the cheap materials put in it.
I tried to extract the scent of the night jasmine I grow, to share it with the people I love. That's when I decided to make perfume myself, with the best quality. That's why it's called 3SHRA: a long companionship.
Smell it first, then decide
You can't judge a perfume from a photo, so every bottle comes with a small tester of the same scent. Try it while the courier is with you: if you like it, take your bottle; if it's not for you, just decline the delivery, keep the tester as our gift, and pay only the shipping. Since every bottle is made and painted for its owner, we can't take it back after delivery.
Know your scent
Have an original bottle you love? Meet us in Cairo and smell it next to ours. If it's a match, our bottle is yours for free.